According to eyewitnesses, the influencer — dressed in head-to-toe designer and wearing oversized sunglasses — reportedly accused the bakery of overcharging her and “ruining her brand image.” The situation quickly escalated when another customer began recording as the influencer shouted, “I’m not paying for something I didn’t even order!”
A bakery staff member, visibly calm in the video, tried to explain that the disputed charge was for an additional pastry she had eaten while waiting for her order. “You already finished it,” the cashier can be heard saying. The influencer’s response — a loud “LIAR!” — became the moment that broke the internet.
Within hours, clips of the altercation had spread across multiple platforms, with users coining the hashtag #JLDrama and #CroissantGate. Many viewers mocked the influencer’s behavior, calling it an example of “public entitlement at its peak.” Others, however, argued that businesses should always handle disputes privately to avoid shaming customers.
The bakery itself has since posted a calm but pointed response on its official Instagram page, saying:
“We’re proud to serve all our guests with kindness and respect. While misunderstandings can happen, we stand by our team and our values of honesty and hospitality.”
That statement only fueled the drama further, as fans and critics flooded the comments — some praising the bakery’s professionalism, others siding with the influencer, who later uploaded her own video claiming she had been “set up” for viral humiliation.
In her clip, the influencer tearfully told followers, “I was just trying to enjoy my day. They charged me for something I didn’t eat, and everyone decided to make me the villain.” Despite her defense, social media users quickly pointed out inconsistencies, noting that several angles of the incident show her eating the exact pastry in question.
Marketing experts say the situation is a perfect case study in how quickly image can backfire online. “Influencers build their brand on relatability,” said PR analyst Hannah Levine. “When viewers see arrogance or entitlement, it destroys that illusion in seconds.”
As of today, JL Patisserie has reportedly seen a surge in customers — many coming in to show support or simply to witness the now-famous bakery firsthand.
Whether this feud ends with apologies or lawsuits remains to be seen. But one thing is certain: in the world of social media fame, a single croissant can start a global conversation.